What were the results ?
“The campaign generated almost 200.000 impressions in 2 months with a CTR (Click Thru Rate) of 0.19%, above the benchmark of .14-.18. This confirms the topic to be of great interest to the audience” says Marta Mariani, Event and Media Specialist at Gnosis.
These results confirm the positioning of Quatrefolic® as a Reference Brand on the pregnancy theme.
Quatrefolic® as a source of (6S)-5-methyltetrahydrofolate might be particularly useful to provide the nutritionally active form of folate during preconception, pregnancy, and lactation.
Clinical evidence suggests that supplementation of the natural form, 5-MTHF, is a better alternative to folic acid supplementation, and can effectively improve folate biomarkers in young women in early pregnancy.